Tuesday, December 31, 2019
John Donne And Cecile Day Lewis - 1088 Words
Since definition of love and its representation varies person to person and in the past it has already been represented in various ways, which leads one to presume that language is insufficient to represent love. However, it is evident that the language has proved to be sufficient enough to not only analyze, dissect and explain the feelings of love from so many angles including biologically. Subversions of conventions of love is not the matter of insufficiency of language but a matter of how a poet experiences love or how a poet chooses to express those experiences. It is mainly the poetââ¬â¢s era and life experiences that dictate how he/she represents love. Thomas Wyatt, John Donne and Cecile Day Lewis are good examples of how life experiences can determine the poetsââ¬â¢ divergence of traditional courtly and pastoral love. An abreast analysis of the above poetsââ¬â¢ lives and their works allow us to draw parallels between their life experiences and their subversions of conventions of love. Thomas Wyattââ¬â¢s subversion of courtly love was influenced by his intimate relation with the women. Sir Thomas Wyatt, an English ambassador suffered from his wifeââ¬â¢s infidelity and his mistressââ¬â¢s marriage with his king and later her execution. Due to his position of being an ambassador of England left him no choice but to represent love in courtly and patriarchal manner. Wyatt was deeply affected by the infidelity of his first wife and the execution of his mistress at the hands of the monarch. For
Monday, December 23, 2019
Brand Manager For Topshop Is The Most Difficult Market
TOPSHOP is mid level high street and it is possibly the most difficult market to sell products in. This is because it requires a lot of specific branding to strongly create an extremely clear consumer market. The products are neither cheap, which removes the appeal to those wanting throw away or value products, or the luxury market, which would see the items as low quality. However, if placed correctly, it creates some of the most loyal consumers there are today. Products are designed for the core customer in terms of materials, embellishments, shape, colour and style, and the business is very focused on every aspect of their customer in the way that it runs. This can include how quickly new items get added to the store and where the stores are located. Their target audience are offered a number of different styles and trends every season and the products can range from à £20 ââ¬â à £150, with some occasional cheaper and expensive products added at specific times. Jane Shepherd son, brand manager for TOPSHOP says: Officially our target market is 15 to 30 year-old women, but internally we target everyone who loves fashion, regardless of age or income. TOPSHOP mastered the art of bringing high fashion trends to the high street and are now considered fashion establishment and TOPSHOP are the only high street fashion store to appear in London Fashion Week and are one of many to take on the ââ¬Ësee now buy nowââ¬â¢ pop up shop after the runway show. TOPSHOP have also taken some stepsShow MoreRelatedTopshop in Mexico5565 Words à |à 23 PagesMexico 6 3.2 Topshop Market Entry into Mexico 7 3.3 The Target and Positioning Strategies 8 4. The Marketing Mix 9 4. 1 Product 9 4.2 Place amp; Distribution 10 4.3 Pricing 12 4.4 Promotion 13 5. Conclusion 14 6. Appendices 15 7. Bibliography 19 1. Executive Summary This report is to investigate Topshop, a womenââ¬â¢s apparel and accessories retailer based in the United Kingdom and to assess potential market opportunity inRead MoreMarks and Spencer Case Study784 Words à |à 4 Pages In recent years, the UKs retailing industry has been characterised by intense competition. Customers are more aware of where and how they want to shop. They also know what sort of shopping experience they require. This has made it much more difficult for retailers to survive. The result was that Marks amp; Spencer had to develop a new business strategy. This created a period of change for the whole organisation. The period of change involved refocusing the business upon the basics. This includedRead MoreZara Strategy4700 Words à |à 19 Pagescommerce. It involves business activities over cyberspace. Background and History of Zara. Zara is a much-admired fashion brand, and is a part of the ââ¬ËGrupo Inditexââ¬â¢ group of textile companies which Mintel (2007) recognized to be one of the ââ¬Å"largest, fastest growing and successfulâ⬠clothing retailers across Europe. The Inditex Group comprises a host of major high street brand names which are very popular all over Europe, America, and Asia where majority of the outlets are located. They include ZaraRead MoreAnalysis and Recommendations of Zaras Strategic Plan2289 Words à |à 9 Pagesdefensibly unique and different than the ones used by the rivals. In other world, the stated model should be difficult to imitate. In regard to Zaras operations, it is important to note that the fashion market has rapidly changed over the last couple of years. These changes have seen fashion products, which had previously been regarded as products for an elite consumption are today mass consumption market products. This has come about as a result of what is commonly referred to as the democratization processRead MoreMarks Spencer Case Study6101 Words à |à 25 Pages....................... Page 15 6.1 SWOT Analysis..................................................... Page 16 7.0 Recommendations for future Strategies................................. Page 19 Introduction Marks Spencer p.l.c. is one of the most recognizable clothing retailers in the UK. The companyà ´s stores also sell food and homeware and provide financial services. MS has enjoyed a consistent record of success and profitability since its origins, with a worldwide reputation for its innovativeRead More Report on Arcadias TOPMAN Essays6294 Words à |à 26 Pagesdoing this gives there competitors access to the companies personal information, profit is shared out between all of the shareholders. A public limited company can offer its share to the public on the stock market, they can raise money buy selling shares in the company on the stock market. All of the advantages and disadvantages are the same as the private limited company except for the advantages shown above. A franchise company is a person buys the license to use the name, products andRead MoreFashion Buying And Merchandising Essay1981 Words à |à 8 Pagesdrawbacks? 1,576 words GEORGIA COLLINS 00124773 FASHION TECHNOLOGY FT3 FASHION BUYING MERCHANDISING E18BM ANDREW GRIEVE In the fashion industry centralised buying is used by many retailers, typically by larger High-street brands. Centralised buying or purchasing is a single buyer or buying department within a retail organisation that makes the purchases for all departments, to simplify the buying process. The company can use in-sourcing to maintain control over certain keyRead MoreMarks Spencer Case Study2912 Words à |à 12 PagesWith close to 400 shops, 11 million customers a week and 66,000 workers, Marks and Spencer is a respected organization and one of the High Streetââ¬â¢s most recognized brands. Nevertheless the days when MS was uncontested have long gone as clothing sales have come under stress from other high street brands like Topman and River Island and food revenue has been hit by Tesco. Over the last 15 years, Marks and Spencer have experienced a succession of changes in management and organizational culture followingRead MoreStrategic Planning of Marks and Spencers6054 Words à |à 25 Pagesmission, and point out major issues, which an organisation faces. c. Identifying particular approaches and schemes that should be implemented to complete the targets - The strategies are described as the schemes which change the most in the organization to be conducted the more robust strategic planning, specially by way of closely analyzing the internal and external surroundings of the organization. d. Make out action plans to execute each strategy - These areRead MoreEssay about Burberry Strategic Analysis3193 Words à |à 13 Pagesexternal macro environment Burberry can plan for the future and analyse the risks that occur within that market. In the current countries and the emerging markets they operate, they must be wary of political stability as this could have an adverse impact on their operations or revenues. E.G a change of government in the UK has seen VAT due to increase to 20% in January 2011. Furthermore in emerging markets several countries have a variety of legal systems which can be changed retrospectively. This may not
Sunday, December 15, 2019
A Reflective Writing Free Essays
Student life is one of the most beautiful experiences ever.à Many things not learned in the home, in the workplace and within the vicinity are all enjoyed and encountered in school. One thing is worth mentioning, I could not have appreciated the beauty and exquisiteness of life as a student without the tedious requirements, blunders in the course of the performance of all those required of us and achievements at the end of the day. We will write a custom essay sample on A Reflective Writing or any similar topic only for you Order Now à Here are some worth-mentioning experiences and are worth-sharing. Practicum IV was very challenging.à I had it with College Champigne.à Expectations I had with the school and with the students were high.à I had to prepare as much as I could to meet the standards.à The students were in their high school, advanced grade 2 level. At the beginning of my teaching experience, I made sure to encourage the use of plain English as a mode of communication, either with me or with their classmates.à I introduced L2 standard of teaching thinking that all students having reached such level are capable of performing in that level. To my despair, I noticed that immediately utilizing L2 standard poses difficulty in the students.à Evaluation conducted yielded low result in the studentsââ¬â¢ performance. With this observation, I had to adjust my manner of teaching. Some performed low, so I had to get back to L1 to be able to cope with the needs and the capability of the students.à In responding to this problem, I also talked with the students personally.à I had to know their individual difficulties so I may be able to apply the best method suitable for all of them, without disregarding some students behind. This, for me, is the essence of a teacher as a critic and interpreter of knowledge Nevertheless, constant communication is English had been the policy.à Consistency and insistent use of the language, I believe, etched in the minds of the students the value of learning English and the use of it in day to day life.à I made sure to be a model in the use of the language myself; otherwise, the student would not have the encouragement to use the same. I designed strategies suitable to all 38 students.à First thing to note is that as a teacher, I should have a positive mind in all the undertakings.à In some activities, I make sure that both oral and written practices are applied.à In the grammar portion, I asked the students to read a fairy tale, for example.à The story is read orally, the students also had some group work wherein they are able to share their opinions and thoughts on the story. After the oral activity is the written one. In the discussion on verb tenses for instance, the students are asked to fill out the blanks of the appropriate verb tense.à They also had home works to work on. à With the aid of fairy tales also, the students are able to make plot diagrams to assist them in their group discussion.à Students who chose the same fairy tale are grouped together. Moreover, the students are asked to make body biography of the characters of the story assigned.à This enables them to relate the story to the class the next day.à This also enables them relive the story during the course of the discussion.à Each group is to make a body biography and relate the same to the class. à They also had jigsaw reading and the readerââ¬â¢s theater.à The latter made use of a video where they had to make the editing themselves. All these involve the participation of everyone, enhancing the confidence of the students as they work with their peers. How to cite A Reflective Writing, Essays
Saturday, December 7, 2019
Promoting Photography Research Essay Example For Students
Promoting Photography Research Essay Outline1 ROMOTING PHOTOGRAPHY IN GRAPHIC DESIGN FOR KUTPM à - NATURAL LIGHTING TECHNIQUE.2 1.2 PROBLEM STATEMENT3 1.3 OBJECTIVE4 1.4 SIGNIFICANT OF THE PROJECT5 1.5 SCOPE OF THE PROJECT6 1.6 ASSUMPTION AND LIMITATION7 2.0 LITERATURE REVIEW7.1 2.1 Review of Current Situation.7.2 2.2 Review of the Related Literature7.3 2.3 Review of the Related Product8 3.0 METHODOLOGY8.1 3.1 Project Methodology9 MARKETING STRATEGY FOR GRAPHIC DESIGN COUTSE at KUTPM10 4.0 SUMMARY AND CONCLUSION ROMOTING PHOTOGRAPHY IN GRAPHIC DESIGN FOR KUTPM à - NATURAL LIGHTING TECHNIQUE. This campaign is to promote bachelor graphic design course in KUTPM, for schools student around Selangor. The case study for this project is about Natural Lighting Technique as an element in photography. The purpose of this project is to expose the technique to students and as a result students will enhance their skill to produce a good picture. In the same time students will be expose to graphic design career. Light isnt simply a factor that affects photography, light is photography. Photographers learn early on that when they take a picture they are recording light. However, that knowledge doesnt do much to explain the emotional response evoked in a simple play of light in an image. It seems that the best photographers have a unique relationship with light, and learn to dance with that light to produce remarkable images. (Moose Peterson, Steve McCurry, Joe McNally and Tim Grey à - Nikon) 1.1 PROJECT BACKGROUND The field of the project is educational campaign for the photography by using natural lighting technique. The group will represent the KUTPM to promote Graphic Design course. One of the key elements in graphics world is photography. The form of photography would come in many ways such as. Out door lighting I. Front lighting II. Slide lighting III. Back lighting IV. Existing lighting (Photoinfo .com 2003-2005) The computer technology gives a lot of alternative way in presenting the graphic design. There is a lot of graphical oriented software in the market, starting from the image editing to illustration such as bundle of Adobe software, Corel Paint pro, uLead Photo Paint and so on. Compare to the traditional way, the new technology can help to enhance the process and the quality of the design. 1.2 PROBLEM STATEMENT i) Budget/sponsor- it hard to find a sponsor to held a small event. The cost to prepare the event is very expensive. ii) Time/date- time of the event will be held on 25 October 2007. Which are few weeks before SPM examination. iii) Venue à - the campaign will be held in a small hall. Capacity of the hall only limited for 150 audiences. This is not include for the exhibition booth space. 1.3 OBJECTIVE Research Objective: i) To promote Bachelor Graphic Design course in KUTPM. ii) To introduce Natural lighting Technique in photography. iii) To reveal Photography as an element in graphic design. 1.0 Bar Chart : Graphic design analysis 1.1 Bar Chart : Photography Analysis 1.2 Bar Chart : Photography knowledge Hypothesis: The research will be done to 100 students that choose randomly in Shah Alam. The target group primary student in form 4 and 5. From the research objective and research question, this will provide the percentage and the public level knowledge toward the photography and graphic design. The research also reveals the reception public about the campaign. In the other way, people perception towards Bachelor Graphic Design also will be known. 1.4 SIGNIFICANT OF THE PROJECT i) Increase the number of KUTPM student in Bachelor Graphic Design. ii) Widen their knowledge about photography technique in other graphic design element. 1.5 SCOPE OF THE PROJECT Target Candidate: i) SPM students Project Type: i) Campaign 1.6 ASSUMPTION AND LIMITATION Assumption: i) Student will receive more knowledge about photography in graphic design. ii) Attract more students taking Bachelor Graphic Design in KUTPM. iii) Create a good relationship between KUTPM and Schools Limitation i) Target audience Form 4 and 5 students. ii) Venue School around Selangor. iii) Venue à - Small hall iv) Case study à - Natural Lighting Technique. CHAPTER II 2.0 LITERATURE REVIEW 2.1 Review of Current Situation. i) People will learn about the important of proper exposure in both digital and film camera. Beside the composition, the ultimate important thing to ensure the best captured is understand the exposure which is learn the basic daylight exposure. The quality of sunlight depends on its strength and direction. Strong, direct sunlight is hard because it produces dark, well-defined shadows and brilliant highlights, with strong modeling of form. Sunlight is hardest on clear summer days at noon. Strong sunlight makes strong colors more brilliant, but weak colors pale. Sunlight is diffused by haze, mist, and pollution in the air. This diffused or reflected light is softer; it produces weak, soft shadows and dull highlights. Directionless, diffused sunlight is often called flat lighting because it produces fine detail but subdues or flattens form. Weak, directionless sunlight provides vibrant, well-saturated colors. The color, direction, quantity, and quality of the light determine how the subjects appear. Daylight and sunlight are not a constant source, because they change hourly and with the weather, season, location, and latitude. This changing daylight can alter the apparent shapes, colors, tones, and forms of a scene. The color of sunlight changes most rapidly at the extreme ends of the day. Strong color changes also occur during storms, haze, or mist and on blue early morning days. The direction of light changes as the sun moves across the sky. The shape and direction of shadows are altered, and the different directions of sunlight greatly affect the appearance of a scene. à - Alex Moh (photographer, teacher, and project coordinator for numerous photography projects at national and international arena). He is appointed as Nikon Stylus Pro. 2.2 Review of the Related Literature Type of source: Magazines Petersons Photography, September 2004, Tips for tricky exposure situation Proper exposure is important. Color-print film has a lot of latitude, and digital images can be manipulated extensively, but properly exposed image will always look better then a corrected poorly exposed one à - Mike Stensvold. Petersons Photography, September 2004, Travel Light Low-angled sunlight is more than golden colors, long shadows, and rich textures. The direction from which a subject is illuminated dramatically impacts how that subject is perceived, and at sunrise or sunset we can often choose how to use the light direction such as frontal lighting, backlighting or sidelighting à - Jim Zuckerman. Digital Camera, issue 11, November 2006, Captured autumn landscapes Beautiful backlighting will appear when the suns low in the skies that give the opportunity to people to take stunning backlit pictures of woodland or mist. For best result, take a series of shots starting at the metered exposed and increasing each frame by half a stop until you reached +2 stops. This will give you a range of effects from near-silhouette to atmospheric high key. Digital Camera, issue 17, May 2007,Shoot and edit amazing portraits Shooting with a reflector will give your portraits a genuine look that flash cant reproduce. It fills the shadow with natural light and the fantastic benefit is that you can see it in action while adjusting for the best result. During the portraits photography, the reflector holding was holding on the opposite side of models face from where the light was falling. This bounced the light back towards the shadows and lifted the image. Intensity is controlled by how far away you place the reflector. Experiment and adjust before each shot in order to make sure the light hitting the shadows à - Ben Birchall Book Digital Photography (McGraw Hill) Natural Light à - McCurry For many photographers, natural lighting is the most common source of illumination. Even studio photographers often make it a point to utilize natural light whenever possible for the warmth and depth it provides to the subject. In many cases the results achieved with artificial lighting dont quite have the magic of ambient lighting. When asked why he tends not to use flash, relying instead on ambient lighting, McCurry says it isnt a conscious decision not to use flash. I just like the look of natural light, and I dont like the look of a flash picture unless its done so you cant tell flash was used. Of course, just because making use of natural light doesnt mean you need to always be looking for the most dramatic lighting or only photograph during early morning or late afternoon light. As McCurry points out, Often theres a story or some emotional situation Im trying to convey, a story Im trying to tell, and I dont want the light to interfere with that. Im looking for a lighting which isnt distracting. I often like flat lighting that is even, such as under an overcast sky. I dont usually shoot in a lot of sun, but rather look for more muted situations. In fact, McCurry is not always looking for the right light so much as avoiding light that draws attention to itself for being not in harmony with what Im trying to do. In other words, his focus is often on the subject rather than the light, and anything that draws attention away from the subject may be a bad thing. While this may sound like a recommendation to avoid looking for the right light, looking deeper youll discover this is more about making sure the light works with the subject, and produces a better overall image. Your image shouldnt depend exclusively on dramatic lighting, but rather you should compose an image that incorporates lighting as one of the key elements working together to create a beautiful image. Rather than having your image over powered by the lighting, work to ensure that all aspects of the image work together, including the lighting. Web www.phillborges.com Phil Borges has lived with and documented indigenous and tribal cultures around the world. Through his work, he strives to create a heightened understanding of the issues faced by people in the developing world. Through his exhibits and award-winning books, Phil attempts to create a relationship between the audience and his photographic subjects. I want the viewer to see these people as individuals, to know their names and a bit of their history, not just to view them as an anonymous part of some remote ethnic or tribal group. Many pictures taken by Phill were using natural light. www.tedadnan.com Ted Adnan Asmadi, Photographer, Producer Film Maker, based in Kuala Lumpur, Malaysia.Ted is a self taught photographer, his background in Arts and Accounts is a distinct advantage over others in providing images that a client requires. He is comfortable creating images in both analog and digital format, and easily transcends both location and studio environments. Here are some of Ted Adnan Pictures. He applied creative exposure technique in capturing in different light condition. www.deborahhart.com She is a California transplant currently based in Los Angeles, California. As a child, and Navy Brat, her family traveled to all corners of the United States. Her interest in Photography began in High School. While in High School. She was blessed to be mentored by Will Counts, an amazing photographer well known for his documentation of the attempted desegregation of Little Rock, Arkansas Central High School in 1957. Alfred Stieglitz Biography Essay4. Pricing à - Process of setting prices including discount (In this event there is no process of setting prices) Time Line for Pre-Show Promotion 6 months from the Show Decide on show objectives Establish the budget Decide on pre-show promotion vehicles Five Months from the Show Decide on the show theme Select targeted publications for pre-show publicity Content planning for promotions Select list for telemarketing, e-mail and fax broadcasting Four Months from the Show Define and plan direct mail options Select and order incentives à - promotional products Plan and write your press releases Create telemarketing scripts Three Months from the Show Schedule advertising Send ad proofs to publications Target list of editors for press releases and send Two Months from the Show Order direct mailing lists Produce direct mail piece One Month from the Show Package and send direct mail piece Call editor to arrange interviews Begin e-mail and fax broadcast campaign (www.skyline.com, 10 Jun 2007) Unique Selling Proposition Market research on successful advertising campaigns two desirable attributes: the penetration and the usage pull, that produced a high usage pull was the basis for the theory of the USP 1. Each advertisement must make a proposition to the customer: buy this product, and you will get this specific benefit. 2. The proposition itself must be unique something that competitors do not, or will not, offer. 3. The proposition must be strong enough to pull new customers to the product. (1940s, book Reality in Advertising, Rosser Reeves (Chairman of the Board at Ted Bates Company)) MARKETING STRATEGY FOR GRAPHIC DESIGN COUTSE at KUTPM In order to be successful in promoting KUTPM Graphic Design Course is to correctly address the various component of the marketing strategy. The figure below illustrates a typical component of marketing strategy and marketing plan. To develop the promotions program for the Graphic Design Course, the following needs to be taken into account. 1. the nature of the target audience 2. the short and long- term communication objectives 3. the messages that are to be used 4. the promotional / communication channels to be used 5. the budget 6. the promotion mix 7. the ways in which the elements of the promotion mix are to be integrated and how, in turn, the promotion mix is to be integrated with the marketing mix. 8. how the result of the campaign are to be measured. ( Wilson Gilligan, Strategic Marketing Management, Second Edition, 1997) We are proposing the following way to address the above for the successful promotion of the Graphic Design Course of KUTPM. 1. Target Audience The target audiences for the Graphic Design course are i- students that are with SPM ii- students in form four and five iii- those with relevant recognized certificates iv- students in general v- school counselors vi- parents the main target audiences are therefore upper secondary school students and parents. The students and parents need to be made aware of the availability of the course offered by KUTPM. The content of the marketing promotions must therefore be targeted to form these main audience. 2. The Communication Objectives The aim of the communication objectives is to put something into the audiences mind to encourage them to choose the Graphic Design Course in KUTPM. The communication plan should be able to make the consumers finally make the decision to choose KUTPM Graphic Design Course. Following are the enrollment into the course and the relevant communication tools to be used. Steps Towards Enrollment. The Possible Communication Tools Proposed 3. Developing The Message In developing the message or content of the Marketing Communication channels is to identify the following, i- What to say ii- How to say it structurally iii- How to say it emotionally or symbolically (formal) iv- Who should say it (the source) We proposed the content of the communication should have both rational appeal as well as emotional appeal. The Graphic Design be communicates as a suitable course to take that provide good career opportunities in many industries such as in media and marketing companies. The content should also communicate that the course is very exciting especially for those who are creative to fully realize their potential. The message should also includes why KUTPM is the best institution to join with its reputation of having high percentage of its graduates getting jobs after graduation. 4. Selecting The Communication Channels. For the message to reach the target audiences it is proposed that the most cost effective way to be selected. One way is to work closely with print media in giving news coverage on the Graphic Design Course in KUTPM. The coverage is virtually free. However, there need to be news worthy events or activities that have to be organized. Participants by Very Important Persons would encourage coverage by the media. Through the print media the message can be delivered to both the students and parents. For example a competition can be organized with relevant sponsors for students to participate in Graphic Design. The advertisement cost and prizes can be paid by the sponsors. KUTPM Graphic Design Department will just be the organizers. Local, regional and subsequently international seminars can be organized with relevant interested parties. This will help to establish a good brand for the Graphic Design Department. 5. The Budget. By identifying cost effective approach as proposed above, the budget required would be minimal. BUDGET FOR THE PHOTOGRAPHY CAMPAIGN 2007 NO ITEM DESCRIPTION VALUE 1 College Contribution From STAD, College RM 200.00 2 Sponsor Sponsorship from Government organization, corporate, agency or individual (VIP): Ex: Nikon, Canon, Olympus New Straits Times Press VIP RM 2000.00 3 Collection RM 300.00 per person RM 900.00 TOTAL = RM 3100.00 THE ESTIMATE EARNING OF THE PROJECT: THE ESTIMATE EXPENSES OF THE PROJECT: NO ITEM DESCRIPTION VALUE 2 Promotion 1 x Banner (5X 2) = RM150 1 x Bunting (2X 4) = RM 120 1 x Backdrop Poster (AO) synthetic paper matte laminations = RM 70 7 x Poster (A3) = RM 70 RM 410.00 5 Logistic For carry the display items and and campaign equipments RM 100.00 6 Prizes For the photography contest RM 500.00 7 Decoration/Ornament Ornament stuff for hall/booth RM 200.00 8 Other Expenses Donation for large group (RM 100 x 3 person) RM 300.00 TOTAL = RM 1600.00 *Balance of the Budget: RM 1500.00 6. Integration of Promotion Mix and Marketing Mix. The promotion mix/plan above and the other components of marketing mix, product (Graphic Design Course), price (course fee), place (KUTPM) need to be effectively integrated. Since the KUTPM Graphic Design Course does not have brand loyalty there is a need to adopt à push strategy more than à pull strategy. The following figure illustrate the cost-effectiveness of different promotional tolls throughout the life cycle of a product or service which we should consider when undertaking the above promotional plan/mix. For the early stage the most cost effective is through sales promotion and advertising. Advertising can be costly and as we proposed above, it would be good to organize activities for news coverage. 7. Measuring Results. It is important to set feedback on the effectiveness of the marketing promotional plan. Necessary adjustment need to be made to improve its effectiveness. 3.2 Software and Hardware NAME FUNCTION Adobe Photoshop CS Use to combine, crop and manipulate the image Adobe Illustrator Use to create and manipulate new design in the vector image format (the output are more sharp and not jagged). Adobe In design Use to create the pamphlet/brochure. Internet Use to create the ads and send invitation to guest. Light Room Use to adjust color tone à - Saturation, Hue, Lens, Color tone ( Blue, Red, Orange, Yellow, Aqua, Purple, Magenta) Brightness and Contra NAME FUNCTION Canon Scanner Scan image and data to edit Canon Blotter(Printer) Print the output in big poster and banner 20 wide screen Philip Monitor Display the output design 1 GB DDR-2 SDRAM For hyper speed memory ATI Radeon X1300 256 MB PCIe (Graphic card) To create high dynamic range visual effect and accelerate the heavy graphic program keyboard Input data Canon PIXMA iX4000 To print the flyers/brochures/pamphlet Logitech G3 Laser Mouse To speed up the design process (2000dpi) Olympus FE-170 Digital Camera 6.0 MP To take photo to be edited 3.3 Project Organization 3.3 Ghant Chart CHAPTER IV 4.0 SUMMARY AND CONCLUSION As a conclusion, the important motive for this campaign to make sure that the societies are understood the important of photography in graphic design in our daily life. It also can give information to teenagers about their career future in both photography and graphic design. The campaign also will promote and attract student to choose KUTPM as one of their choices to do Bachelor in Graphic Design. This probably can make and change the mentality of some people that studying in private college can achieve the quality same as the public institution. Through learning photography in graphic design, it can generate the culture and appreciate the art of visual in peoples life. So, with this opportunity, the group hopes the teenagers will get the next step in their life to improve their skill in photography and not to mention graphic design. To summarize, this campaign was basically to attract people to get close in visual world. This is to generate the culture and appreciate the art of photography in society life especially student and teenagers. The campaign will show how and why the photography is important in our live. It also teaches the user how to be a good in the way of knowledge and learn what technique is suitable for certain condition. Another thing that people can see is the sample portfolios and the artwork from the local artist. Overall, the campaign will give information to society especially student and teenagers to know more deeply about the art of photography in the world of graphic design and not to mention to promote the KUTPM to the peoples eyes. Research Question: Age: Education Level: Gender: (1) Do you know what graphics design is? Yes No (2) Are you familiar with the graphic design environment? Yes No (3) Are you interested in photography? Yes No (4) How deep do you know about photography? None Little Much Too much (5) Do you agree that good skill in photography can insure good life in the future? Yes No 6) Do you know any good designer or photographer in/out of this country? Yes No (7) Do you ever visit any of the graphic and photography exhibitions? Yes No (8) Do you know what the future prospects are for bachelor in Graphic Design? Yes No (9) List the best place to learn Bachelor Graphic Design? (10) Do you know our daily life are surrounding with the graphic? Yes No
Friday, November 29, 2019
A Global Assembly Line Is A Capitalists Dream Come True. It Allows Co
A global assembly line is a capitalist's dream come true. It allows companies to do business in free trade zones to manufacture goods throughout the world at the lowest possible cost to the company. This assembly line enables companies like Nike, with corporate headquarters in the U.S. w to shut down their factories here, and move over seas where there are less restrictions and cheaper labor. Where as the production cost are drastically less in these free trade zones, so are the human rights laws, especially those pertaining to women, the majority of the work force. By moving its production sites to places like Asia, Nike is able to pay workers sub-minimum wage, on top of allowing the corporation to dodge responsibility for the treatment of its work force. Nike strategists have certainly managed to devise a plan to escape the responsibility and liability of insuring that it assembly line sites are safe, healthy and fair labor places of work, by subcontracting to foreign owned and governed factories. South Korea, the sneaker capital of the world is one of these places. According to the article The Globe Trotting Sneaker the workers in these assembly factories are predominantly women. The article also highlights the fact that South Korea has a military government that possesses a strong determination to suppress labor organizations. Nike is not blind to this information. These facts only work more for the sneaker typhoon. It allows them to profit legally from under paid, over controlled and unorganized women laborers. A Confucian following culture. In which Korean women except the philosophy that her morality is measured by the amount of hard work she is willing to endure for her families well being and to acquiesce to her father and husbands dictates is yet another benefit that Nike reaps the profits from. The Global assembly line affects every part of the factory workers life both U.S and Korean. This is due to the fact that at any given time, the corporation may decide to pick up and move to a neighboring country because the labor is cheaper and the restrictions fewer. The women working in these factories of South Korea endure numerous difficulties, low pay, poor work conditions etc.. For many years they remain silent. In the 1980's the silence was broken, but not shattered. For the first time, women workers organized, separate from the men and brought their issue to be heard. They began to rebel against not only the companies for which they worked, but against the government. Eventually, they won the right to organize, and they created the Korean Women Workers Association. (KWWA) This union was a major political and economic feminist move. Prior to its creation, women enjoyed no representation or benefits from their anti-union government. The trade agreements that South Korea entered into were for monetary reason only, with no worker consideration or rights. Though the KWWA has not changed the government dramatically, it has made a motion in the right direction. It brought not only laborers rights into the picture, but women laborers right as well. The latter is particularly important because the majority of the workers are women. The KWWA won the right to organize unions as well as seeing as allowing workers to see an increase in their wages. This political move posed a threat to the government by way of setting a precedent, opening a door for other groups to follow. This movement affects the global assembly line because it makes room for higher wages, an increased production cost and more human rights considerations. As previously mentioned, Nike is able to use sub-contractors as a means of evading responsibility when the treatment of its workers comes into question. In Asia, the demand for work is so high that workers are willing to accept more harsh work environment for less pay than U.S workers might be. Asian women and children make up the bulk of the factories work force, so they are the ones being mistreated the most. They are also the ones that live in a culture that holds men as the more valuable, powerful source. Another cultural attribute connected with the Southern Korean women is that she works not only to support herself, but often her parents and children
Monday, November 25, 2019
Free Essays on Landmines
Reflection The current landmine situation is one that undoubtedly deserves United Statesââ¬â¢ attention and unquestionably demands our action. Unfortunately, the US has not completely risen to this call. Although under President Clinton in 1994, we became the worldââ¬â¢s largest contributor to humanitarian mine clearance, we have yet to sign the Mine Ban Treaty. This critical issue is now under a formal policy review by the Bush Administration in which they will decide if changes are necessary. According to guest lecturer, Dr. Arcangeli, The US Military Demining Program has four main goals. The first is to relieve the plight of the civilian population. This entails going to these countries and aiding them in developing their own system of demining. Though indirectly, this will most certainly assist in the spread of democracy. It begins to place the power, or at least the sense of power, in the hands of the people. Beginning with the feelings of governmental significance, civilians will instinctively become increasingly more involved with their government. The second goal is that is enhancing regional stability. The lands that have all these minefields are very destabilizing to the communities around them. They result in displace population, poor farm production, many lives ripped apart. This also takes a serious toll on the economy of the surrounding areas. Thirdly, the United Sates military wasnââ¬â¢t to promote the US foreign policy. Traditionally, the US ha s leaned to the isolationist side of international relations, but Nixon and the Post Cold War began to bring us out of seclusion. This trend continued with Carter and his involvement with Egypt and Israel, and also with Reagan, who saw the Berlin Wall fall. Our current President, however, is beginning to lean in the direction of isolationism. The military is hoping that through their de-mining efforts other states will see an example of how to deal in the realm or... Free Essays on Landmines Free Essays on Landmines Landmines The definition of a land mine, can be defined, as a device designed to kill or maim the person who triggers it. In other words, whether youââ¬â¢re one of the 87% of soldiers in Cambodia, or, one of the 30% of innocent women and children who are killed on average by land mines land mines kill who ever when ever. Something that can cost less than five American dollars to produce your average AP (antipersonnel mine), is generally small in diameter, frequently less than 10 centimeters across, and is difficult to detect. In some cases, the color and shape of the mine help to camouflage it so that it becomes virtually invisible at a glance. The fact that experts say there are around 60-70 million of these killers scattered throughout 60 countries all over the world is a scary thought. Although the civil war in Angola is over, on average 120 people are killed a month there due to land mines. Afghanistan, Angola, Cambodia, Iraq, and Laos are of the top five countries affected by land mines day in and day out. These people must watch every step in order to survive a daily routine where for there very next step could be there last. Bosnia, Croatia, Georgia, Mozambique, Myanmar, Nicaragua, Somalia, Sri Lanka, and Sudan are also badly mine fertile countries that are known to have very bad problems with land mines. The vast majority of casualties are men, often soldiers. For instance, 87% in Cambodia and 76% in Afghanistan are men. However, in some countries women and children account for over 30%. In some cases, the overwhelming number of casualties have been civilians, this often coincides with a period of refugee return to heavily mined areas. In Namibia 88% of post-1980 casualties were civilians, in Mozambique (1994) 68%, and in Georgia (1994-95) 80% were civilians. Children can be undercounted as it is estimated that 85% die before reaching a hospital. In one instance, refugees returned to Hargeisa in northern Somalia in 1991, 75% ... Free Essays on Landmines Reflection The current landmine situation is one that undoubtedly deserves United Statesââ¬â¢ attention and unquestionably demands our action. Unfortunately, the US has not completely risen to this call. Although under President Clinton in 1994, we became the worldââ¬â¢s largest contributor to humanitarian mine clearance, we have yet to sign the Mine Ban Treaty. This critical issue is now under a formal policy review by the Bush Administration in which they will decide if changes are necessary. According to guest lecturer, Dr. Arcangeli, The US Military Demining Program has four main goals. The first is to relieve the plight of the civilian population. This entails going to these countries and aiding them in developing their own system of demining. Though indirectly, this will most certainly assist in the spread of democracy. It begins to place the power, or at least the sense of power, in the hands of the people. Beginning with the feelings of governmental significance, civilians will instinctively become increasingly more involved with their government. The second goal is that is enhancing regional stability. The lands that have all these minefields are very destabilizing to the communities around them. They result in displace population, poor farm production, many lives ripped apart. This also takes a serious toll on the economy of the surrounding areas. Thirdly, the United Sates military wasnââ¬â¢t to promote the US foreign policy. Traditionally, the US ha s leaned to the isolationist side of international relations, but Nixon and the Post Cold War began to bring us out of seclusion. This trend continued with Carter and his involvement with Egypt and Israel, and also with Reagan, who saw the Berlin Wall fall. Our current President, however, is beginning to lean in the direction of isolationism. The military is hoping that through their de-mining efforts other states will see an example of how to deal in the realm or... Free Essays on Landmines Landmines: Deadly Leftovers ââ¬Å"Landmines are the thing for defense in the future. We have covered the works with them and they have done much execution.â⬠-General Gordon, British Army, 1884. General Gordonââ¬â¢s analysis of landmines in the future has proved to be startlingly true, but itââ¬â¢s hard to imagine Gordon or anyone else for that matter predicting that most landmine casualties would be innocent civilianââ¬â¢s decades after the mines were planted. The modern mine was created during WWII with the development of 16 different anti-tank mines, and 10 anti-personnel mines. Since these first mines were planted in the earthââ¬â¢s soil and waterways millions of people, mostly civilians have been killed and maimed. Along with the physical harm to humans, the environment has been dramatically altered in the areas where mines are present. The major problem with a mine is that it is a killer that will not discriminate. A mine can be tripped by the foot of a soldier, the snout of cattle, or the hand of a child. It will kill all three equally. It is estimated that 71 people die every day from mine explosions. Some are killed instantly; others bleed to death hours later. In Cambodia there are more mines than people and it is not uncommon to see whole families of amputees. Once the mines are positioned it is almost impossible to track exactly where it is. Mine fields have caused the troops placing them to retreat because of their inability to determine where they are. Areas that have been found to be laden with landmines have forced whole villages to leave their land behind and move into larger towns and cities. This greatly throws off the social and economic balance in the areas where these refugees move too. Most are farmers or herders and have no skills other than agricultural which makes it almost impossible to find work. With over 110 million landmines buried in the earthââ¬â¢s soil around the world there is undeniab...
Friday, November 22, 2019
Investment Essay Example | Topics and Well Written Essays - 3250 words
Investment - Essay Example It has often been said that some investment types such as unit trusts are more profitable as compared others such as open ended investment companies (Atrill & Elliot 2005). In this paper we critically review this assertion by looking at literature on the subject of different investment types. The paper begins by providing an overview on the various investment types and afterwards concentrates on evaluating which one is a better investment vehicle by weighing their advantages and disadvantages with respect to their various tax implications. The rest of the paper is organised as follows: section 2 presents an overview of the various investment types focusing on their advantages and disadvantages as an investment vehicle; section 3 provides an overview of these same investment types but this time paying attention on their various tax implication, section 4 presents a brief summary of both investment vehicles as well as some empirical evidence on the performance of some of these investme nts; while the last section presents some concluding remarks. In finance, Investors typically faced two challenging questions. How much to invest? And where to invest (Berlin & Lexa 2005, Brealey & Myers 2005). These are some of the pertinent issues this paper seeks to address. By examining the various investment options available to potential investors. By the end of this paper, we intend to make important conclusion and recommendation as to the best investment option. 2.0 Types of investment products with advantages and disadvantages Globalisation, the new information technology, and deregulation of financial markets have eased not only the provision and search of finance but investment opportunities open to investors. Millions of shares are traded every day on the world's stock markets. (Penman, 2003). Investors who trade on these stocks are often forced to ask themselves whether they are buying or selling at the right price. (Penman, 2003). They often attempt to provide answers to these questions by turning to various media including internet chat rooms, printed press, "talking heads" on television and financial networks, who often voice opinions on what they feel the stock prices should be. (Penman, 2003). In addition, investors consult investment analysts who provide an almost endless stream of information and recommendations investment options opened to them to sort out. There are often claims that some shares are undervalued and vice versa. (Penman, 2003, Shapiro 2003, Ross et al. 1999). This information pertaining to the various investment options at times becomes confusing leaving the investor with no clear indication of what the
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